My TOP TIPS to Increase the “View Ability” of Your Content

  • You do not need to use Oxford English, plain everyday language works better. I proved this to myself when an article I wrote for CNN iReport was included in a CNN documentary

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  • Always use a good quality image, your own or paid for, works best
  • Video is a great tool to grab the attention of your audience, keep it short and interesting though
  • Know the market you are targeting, engage your senses to get to know your audience
  • Do not be afraid to use new business tools – I recently used a flipagram and achieved a 12,5% engagement
  • Be creative. For great results, I often use an image that does not relate to the message.
  • Write a good story – everyone loves it
  • Be original, by using your own content and images
  • People do not want to be sold to
  • Be willing to share, give and add value to your audience
  • Show your face, achieving engagement with a logo is much harder
  • Build a relationship with your audience, by layering your posts according to a common thread or image theme
  • Play according to the rules of online communities; be respectful, follow protocol
  • Never spam people
  • Keep things fresh and new. Recycle your blog posts, using new images, headings and ensuring that your information is still current
  • Organic content is often more likable than paid/sponsored posts
  • Keep your content short, attention spans are shorter than ever before
  • Last but not least – keep it real and authentic. Have fun with it!

Do you agree it would be WORTH it to make use of this very credible and trusted network?

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