Chaleen Botha Chaleen Botha
Helping Job Seekers & Business Owners Navigate to Success!
LinkedIn Updates and Long Form Posts
Do you know the fundamental differences?
There are Updates, and then there are Articles. I aim to explain the enormous difference between these two types of posts. Each post has a unique purpose, and the best results are achieved when used correctly.
Updates
This post is for sharing helpful and exciting things as and when it happen. The key here would be that it has to be of a business-related nature and not generate sales. Status updates do not form part of your professional LinkedIn profile. However, find your recent status updates, under Activity and See All Activity. This functionality is quite helpful, should you want to delete or review your recent updates.
What to Write in a Post?
Once you have written your update, add your image, check your spelling
before you post, check which audience you would like to share this update with
Finally, just before you hit the share button, consider this……
Articles on LinkedIn
Where do you create your Articles?
On desktop click on the option of “write an article”
Articles are available to both free and premium account holders
Publish an Article whenever you have
valuable information,
helpful information,
an educated opinion,
important industry insights and trends
to share, that would interest your LinkedIn target audience.
Make it interesting by adding all media forms, including images, video, or presentations to your article.
There is no limitation on word count, but articles should have at least three paragraphs. It is shared with both your connections and followers. Articles are public and are searchable on and off of LinkedIn. Articles, once published, form part of your professional LinkedIn profile.
Now for the KEY fundamentals of Articles
Try to publish at least once a month, or more if you have adequate information and time available. What is of importance, there should be a trend. Generally, the more articles you create, the more credibility you will build, and the stronger your professional profile will become. Unfortunately, this can have the opposite effect if your audience does not consider your articles valuable to them.
If you require help with creating a resume that highlights your Australian value proposition, or assistance with recruitment or setting up your LinkedIn profile, please feel free to contact me. Don’t hesitate to connect with me on LinkedIn and keep up with my frequent updates on both LinkedIn and Facebook. You can easily reach me through a LinkedIn message or by finding my contact information here.
Is this information helpful or have a question? Leave me a comment.
About the Author
Having relocated twice from South Africa to China and then to Australia, and also moving from Queensland to Western Australia, has gained valuable insight into the intricacies of job searching in Australia.
Chaleen, who graduated from the University of South Africa with a background in accountancy, decided to embark on a new journey and discovered a passion for assisting others in their job search. Since 2012 she has played a pivotal role as a job coach, developing LinkedIn profiles and coaching job seekers.
Chaleen was eventually offered a position as a recruiter at a specialised recruitment company and later at an outsourced HR firm. It wasn’t long before she discovered that she had a passion for the recruitment process. Chaleen obtained her recruiter’s license and subsequently established her own recruitment company.
Chaleen enjoys reading, staying fit, and spending time with her family and their two furry pets when she is not working.
