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Do you know the fundamental differences?

There are Updates, and then there are Articles. I aim to explain the enormous difference between these two types of posts. Each post has a unique purpose, and the best results are achieved when used correctly.

Updates

This post is for sharing helpful and exciting things as and when it happen. The key here would be that it has to be of a business-related nature and not generate sales. Status updates do not form part of your professional LinkedIn profile. However, find your recent status updates, under Activity and See All Activity. This functionality is quite helpful, should you want to delete or review your recent updates.

 What to Write in a Post?

• Add a photo, document or take a video

• A link to your article

• Celebrate an occasion

• Introducing new team members

• Share that you’re hiring or find an expert

• Industry information, trends and major announcements

• Share a story or create a poll

Once you have written your update, add your image, check your spelling 

before you post, check which audience you would like to share this update with

Finally, just before you hit the share button, consider this……

Articles on LinkedIn

Where do you create your Articles?

On desktop click on the option of “write an article”

Articles are available to both free and premium account holders

Publish an Article whenever you have

valuable information,

helpful information,

an educated opinion,

important industry insights and trends

to share, that would interest your LinkedIn target audience.

Make it interesting by adding all media forms, including images, video, or presentations to your article.

There is no limitation on word count, but articles should have at least three paragraphs. It is shared with both your connections and followers.  Articles are public and are searchable on and off of LinkedIn.  Articles, once published, form part of your professional LinkedIn profile.  

Now for the KEY fundamentals of Articles

Try to publish at least once a month, or more if you have adequate information and time available. What is of importance, there should be a trend. Generally, the more articles you create, the more credibility you will build, and the stronger your professional profile will become. Unfortunately, this can have the opposite effect if your audience does not consider your articles valuable to them.

If you require help with creating a resume that highlights your Australian value proposition, or assistance with recruitment or setting up your LinkedIn profile, please feel free to contact me. Don’t hesitate to connect with me on LinkedIn and keep up with my frequent updates on both LinkedIn and  Facebook. You can easily reach me through a LinkedIn message or by finding my contact information here. 

Is this information helpful or have a question?  Leave me a comment.