5 Surprising Benefits of a LinkIn Business Page for Small Business

As a LinkedIn Trainer, I am often asked whether creating a LinkedIn Company Page for a small business owner or entrepreneur is actually worth it. This leads me to investigate and what I have found has been rather profitable!  There are at least five terrific reasons to create a LinkedIn Company Page.

Makes your Small Business Look Bigger

If you are a solopreneur or one-man-band, having a LinkedIn company page on LinkedIn makes you look a fair bit bigger than only having a personal profile. It also provides an opportunity to distinguish your company information from that of your personal profile details. Remember that it is against LinkedIn policies for a business to have a personal LinkedIn profile.

Levels the Playing Field

A small business or entrepreneur will have the same LinkedIn Company Page functionality and capabilities, as would any large companies on the platform.

 

Enhancing your Brand

A LinkedIn Company page provides a valuable opportunity to enhance further and build your brand. You can upload a logo and background or timeline image (as I did on my LinkedIn Company Page).  Your LinkedIn Company page logo will show on your personal LinkedIn profile and any of your service providers’ LinkedIn profiles when your LinkedIn Company page name is listed in the experience section of the personal LinkedIn profile page.

Double your Footprint

Having a LinkedIn Company page doubles the content opportunity created on LinkedIn’s platform for your small business. Your updates and blog posts can also be posted on your LinkedIn company page to your followers.

Targeting Opportunities

Each post from a LinkedIn Company page has a range of targeting opportunities, which allows for effective targeting of your ideal clients.

If you are a solopreneur wearing different hats in business, then the showcase pages is a tremendous opportunity to make use of. You would be able to share specific content with each of your different target audiences in each of your showcase pages. There is a limit of 10 showcase pages per parent company page.

If you require help with creating a resume that highlights your Australian value proposition, or assistance with recruitment or setting up your LinkedIn profile, please feel free to contact me. Don’t hesitate to connect with me on LinkedIn and keep up with my frequent updates on both LinkedIn and  Facebook. You can easily reach me through a LinkedIn message or by finding my contact information here. 

Follow my LinkedIn Company Page by clicking here Chaleen Botha Company Page

Is this information helpful or have a question? Leave me a comment.

About the Author

Having relocated twice from South Africa to China and then to Australia, and also moving from Queensland to Western Australia, has gained valuable insight into the intricacies of job searching in Australia.

Chaleen, who graduated from the University of South Africa with a background in accountancy, decided to embark on a new journey and discovered a passion for assisting others in their job search. Since 2012 she has played a pivotal role as a job coach, developing LinkedIn profiles and coaching job seekers.

Chaleen was eventually offered a position as a recruiter at a specialised recruitment company and later at an outsourced HR firm. It wasn’t long before she discovered that she had a passion for the recruitment process. Chaleen obtained her recruiter’s license and subsequently established her own recruitment company.

Chaleen enjoys reading, staying fit, and spending time with her family and their two furry pets when she is not working.